About Us

Mid-City Sports aerial shot. Mid-City Sports specializes in custom sportswear and corporate apparel.

Mid-City Sales was inspired by a sporting goods store located in Milwaukee that served the community for over four decades with excellent customer service and an exceptional reputation for quality products and apparel. The staff was known to be caring and professional towards all the teams, coaches and customers they served.

The owners of Mid-City Sales had a vision to bring that same kind of business to the Lake Country area, and serve the growing needs of a very sports minded community.

Mid-City Sports aerial shot. Mid-City Sports specializes in custom sportswear and corporate apparel.
Our Story

Competing Since 2010


We are a family-owned business dedicated to building relationships with the schools, businesses and customers we serve. We proudly say, “WE COMPETE!”

Customers are welcome to visit with our sales team in our new Showroom located within the Retail Store. We carry an extensive assortment of apparel which customers, coaches and team parents can review as they make their final selections. Mid-City Sales offers a wide variety of products from the best manufacturers. Our team enjoys assisting customers through the process of choosing branded, logoed apparel.

Our Testimonials 

“Always willing to go the extra mile for perfection!”

“We love the quality work that Mid-City Sales consistently produces. Oceans of Fun utilizes their talents for both employee apparel and products which we sell to the public. Their team is reliable, dedicated to customer service and a pleasure to work alongside with. Their products are fantastic and they are always willing to go the extra mile for perfection!”

Shelley Ballmann, President, Oceans of Fun, the Milwaukee County Zoo

“Their team is amazing knowledgeable, and dedicated.”

“It doesn’t get more amazing than Mid-City Sales! Their team is amazing, knowledgeable, and dedicated. Whether it is uniforms, pens, umbrellas, or anything in between….Mid-City Sales will find a way to get your vision completed to the highest quality!”

Jake Schneider, Delafield Hotel and Winston’s Wishes Dog Rescue Foundation

“Quality and price point are excellent”

I remember when our company started working with Mid-City Sales. We had some pretty stringent standards with our logos for both screen printing and embroidery. They kept pace with our demands and and satisfied our clothing expectations. They understand what our requirements are and are able to deliver a quality product each time. Every time I stop in, I am greeted with a big smile and welcoming hello! It is a true pleasure to partner with them to meet our clothing needs.

Ron Gumz, Vice President-Administration, Wachtel Tree Science, Board Certified Master Arborist

Get in Touch!

Store Hours: 

Mon - Fri: 10am - 5:30pm
Sat: Closed
Sun: Closed

Office Hours:

Mon - Fri: 8am - 5pm
Sat: Closed
Sun: Closed

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